With 10+ years in the Toy Business, $2 million in direct annual sales and sales processes that built one of the top puzzle companies.
Selected by 100+ Companies
Sami Gamoudi
COO - Carthage Brands
Aliester's work got our products into national grocery chains Sprouts, Harmon's, Safeway, and Meijer. He also got us picked up by two major distributors. He is resourceful, credible and a true business partner.
Federico P
Head of Product
Major Puzzle Company
Aliester is innovative in
organizing and improving toy sales and marketing processes. He also has amazing client skills. Every buyer that I have met that he served was exuberantly happy with their experience.
Carlos Vargas
Founder - Connect 4
Aliester's razor-sharp focus on sales process is a major part of our business success. Before, we were struggling to get the attention of buyers. Now we have a process that consistently delivers us more than enough meetings we need to grow our business.
The toy industry is about more than sales - it's about sparking joy. We get that. While tactics change, our core mission stays true: connecting families with perfect playtime matches.
Here's how we do it differently:
Deep Dives: We research target retailers, competitors, and trends to craft a message that resonates.
Storytelling Power: We move beyond features. We craft a narrative that captures the emotional connection your toys create.
The Right Fit: We build buyer profiles to target ideal retail partners and decision-makers.
Brand Champions: We commit ourselves to creating a way for the right buyers to recognize your value.
We don't 'spray and pray'; we build targeted campaigns that create relationships for long-term success.
Let's Grow Your Toy Business
Book intro call with Aliester
Here's the simple reason why:
I worked with so many people in the toy business, that I just became known as the Puzzle Cowboy. Also, partly the boots :)
But it wasn't always like this.....
It all started when I joined a tiny unknown puzzle company in Montreal.
It wasn't an overnight success. In fact we had only six titles, and less customers than that. But I saw an opportunity.
I built $2 million in direct annual revenue, and sales processes that brought the brand to the top of the puzzle category.
And today I am proud to help other Family Owned Toy Businesses get the meetings they need to make their business a success.
Aliester North
Founder of Toy Meetings
Clicks don't equal conversations – retail buyers rarely buy based on 'perceived popularity'.
They'll tap out their existing contacts quickly and lack the skills to generate new, sustainable leads.
They'll aggressively blast through leads, potentially harming your brand while seeking quick wins.
Results vary wildly, and without a proven process, it's a gamble with a high risk of failure.
This leads to frustration and wasted time for everyone involved.
Nurturing is important, but it takes personalized outreach to convert interest into appointments.
They excel at closing warm leads but flounder with cold outreach, and their time is too valuable to waste.
You are passionate, and an expert in your field. But not in marketing or lead generation. Without support, your outreach can feel like a full-time career on its own.
These can be valuable for brand exposure but are unreliable for consistent, fresh lead generation.
Recruiting, training, and managing new hires is a major investment, with no guarantees of increased lead generation.
Aliester North, Founder, Toy Meetings
Book intro call with AliesterMARKET VALIDATION
EXPERT COPYWRITING
CUSTOM SALES ASSETS
PROVEN FRAMEWORKS
STEADY LEAD FLOW
EMAIL DELIVERABILITY
HAND-PICKED LEAD LISTS
SDR CALLING
NO LONG-TERM CONTRACTS
ABOUT ALIESTER NORTH - THE B2B SALES COLD OUTBOUND EXPERT
Aliester entered the sales world out of necessity after studying Marketing Management at BCIT in Vancouver, BC. He became the consistent top performer on a d2d sales team of 20+ reps. Later, he pursued Theatre Arts at Concordia University in Montreal.
In 2010, after realizing he was not destined to become an actor, Aliester joined a local art publishing company with a mission of getting the first clients for a fledgling puzzle brand. Over the next 10 years he committed himself tirelessly to building relationships and client advocacy in the toy and hobby industry.
By 2020, he had generated millions in direct annual revenue and developed inside sales processes that helped the brand become a market leader.
Today, Aliester continues to sharpen his sales knowledge under the direct mentorship and support of some of the worlds most respected sales trainers and authors. His specialization is on the cold outbound process, and he is proud to leverage his extensive expertise to level the playing field for toy companies seeking to improve their outreach effectiveness.